About the Brunault company | BRUNAULT Ergonomic Add-ons

Back cushion, amazon, back pillow, amazon, lumbar pillow, amazon, similar others sold at Canadian tire, Walmart, amazon

About the Brunault company

Misson

The mission of BRUNAULT is to create simple, affordable and eco-responsible handcrafted products to help those who suffer from chronic back pain that no one could help and who have no hope of relief.

Origin of the lumbar ergonomiqic add-ons design

Bruno Choinière, CEO

Inventor of the Design of

the lumbar ergonomic add-ons

I am a graduate of Palmer College of Chiropractic, Davenport, Iowa, USA.

In 1992, I obtained my Doctorate in Chiropractic with Honorable Mention "MAGNA CUM LADA".

Since then I have stood out in the treatment of chronic back pain, herniated disc and sciatic pain that other healthcare professionals have been unable to help.

It is due to the listening of my patients, my relentlessness in helping my patients to restore their health as well as to my ingenuity that the design of the lumbar ergonomic add-ons has emerged.

"I discovered this design while examining the back of one of my patients. Normally, patients who consult me have a very rigid back. But this patient's back was very flexible.

When I pushed his lower back deep into its natural curve, I observed that the muscles in his shoulders and his back spontaneously relaxed.

For me, this meant that when the lower back returned to its natural curve, the body reacted instinctively by adopting a relaxed posture, which allowed it to eliminate the stress imposed on the back muscles. Consequently, the return of his lumbar curve significantly helped reduce pain and discomfort associated with poor sitting postures. "

The Base of the Design

The base of the lumbar ergonomic add-ons needs to be thick enough not only to guide the lower back deep into its natural curve, but also, upon placing it against the lower back, to create a direct pressure onto a small area of the skin to block the blood flow.

By doing so, the brain naturally reacts to allow the blood to flow again by dissipating the pressure. The only way it can do that is by shifting the upper back backwards to spread the pressure onto a greater surface of the skin.

The Pointe of the Design

To help spread the pressure onto the skin, the upper part of the lumbar add-ons has to reduce in width and thickness to allow the upper back to shift back.

The pointe of the lumbar support gives space for the ribs and prevents pressure points that the corners of regular square pillows cause and gives space for the shoulder blades to move freely, which allows the shoulders to return to their anatomical place.

Handmade

What makes our lumbar ergonomic add-ons different from other similar products

The design of the lumbar ergonomic add-ons has been studied and developed in clinic to provoke the body by reflex to maintain itself in a relaxed and efficient posture.

In other words, they are made to support the natural curve of our back and improve our health.

Benefits on the Boby

By supporting the lower back into its normal curve, many other great things happen:

the shoulders instinctively move back, which eliminate the stress on the buffalo hump
the head instinctively moves back and centers itself at the center of gravity, eliminating the tension on the neck muscles and upper back
the chest opens allowing the lungs to get air easier
the abdomen area gets freed up, allowing the digestive organs to function more efficiently
overall, blood is allowed to flow throughout the body with less resistance, allowing a better oxygen intake and nourishment to all parts of the body

Anti-allergen, anti-mite and anti-bacterial

Eco-Responsable Products

The design was developed to correct one of the most common problems we face, "sedentarization".

Sitting at work, in the car and in front of the television, the discs, muscles and ligaments of our back get used to an unhealthy position for the spine. When the spine loses its natural curve, our back gets tired and degenerates faster.

People receive treatments for their back pain and continue to sit in flat-backrest seats and sofas that caused their problem at first.

Tested in clinics for over a decade, the studied design of the lumbar ergonomic accessoires provokes the body's reflexes so that the body positions itself in a relaxed and tension-free posture.